纵观SVA的官网，里面形形色色的作品，简直就是颜控的最爱。谁让人家是视觉艺术学院呢？不好看的作品不能活不下去吧。。。
他们研究生的平面设计不叫graphic design也不叫communication design而是直接霸气的改成了Design，也很自豪的说他们是纽约最好的设计项目。他们对平面设计的定义是这样的：“As a profession, graphic design weds art and commerce, form and content, and aesthetics and function. ”平面设计是艺术与商业结合、形式与内容结合、美学和功能结合的专业。这里提到了艺术、商业、形式、内容、美学和功能。所以他们更注重的是视觉上的功底，还有把概念想法视觉化的能力。
为颜控的大家奉上两张美图，人家从背景颜色就很好看有木有，糖果色有木有。项目名字是：“Create the branding for a place that you walk by every day and that you may or may not like".创造一个地点的品牌，这个学生不断的从内容挖掘视觉元素，不断在探讨风格和表现。
就如一直强调的，研究生并不是随便能读的专业，学生必须是有了一定基础和设计理解然后意愿深造的。学校是这么定位他们研究生项目方向的: “For more than a decade advances in media have created many new creative opportunities, changing the role of graphic designers by forcing them to go beyond simply framing ideas into content development. Although production skills are necessary, graphic designers are increasingly in demand to contribute original “design thinking” into such fields as branding, publishing, editorial, packaging and products.”这里提到，首先平面设计不但只停留于网格设计，需要配合内容进行概念发展。然后虽然生产技术是必须的，平面设计师还是得有自己的设计思维，换句话说不能被技术限制。所以他们项目中提到的平面设计比网格设计、印刷设计更深入，更有概念。那如果我们要做出深入概念的作品，首先平面设计基础必须扎实，得了解什么网格设计吧，得了解排版印刷技术吧，不然怎么突破呢。
有意思的是SVA强调创业，他们在介绍里说：“We emphasize entrepreneurship as an alternative to conventional practice, and as a means to raise the level of design expertise and achievement.”用创业来替换传统的设计练习，从而提升设计的专业能力。更是把现在设计师的角色提升到了一个主要的地位：“At this crossroads, designers were given the choice to become glorified production “artists,” framing and finessing others’ ideas, or building upon their expertise, develop concepts integral to the success of a client’s wares. The MFA Design / Designer as Author +Entrepreneur program was the first in the country to emphasize an entrepreneurial course of study that raises the level of design expertise and achievement.设计师可以用专业的技术能力满足和实现别人的想法，或者他们更可以用自己的设计想法满足客户的要求。通过设定创业项目，从自身的角度了解客户，提升设计能力和成就。
最后，SVA是非常强调平面设计技术基础的。不然哪来的高颜值。他们说：Students must be fluent in the languages of analog and digital graphic design and, particularly, typography, and increasingly more adept in motion and sound as well. They must be able to explain their ideas verbally and visually, for a good idea is nothing if it cannot be well articulated. We do not teach students how to design, but rather how to optimize their abilities to rise to the next professional level. In addition, we welcome those who have backgrounds in other fields and media.学生必须有一套流利的视觉设计语言，特别是字体设计、动画与声音。
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